Why Digital Architecture Comes Before Design
Most businesses start with design — colours, fonts, a logo — and build outward. The result is a digital presence that looks good on one platform but falls apart everywhere else. No consistency, no structure, no scalability.
Digital architecture starts with structure. How is your content organised? How do platforms connect? How does your brand translate across web, mobile, email and social? What does a machine understand about your business?
Architecture is the foundation. Design is the finish. Get the architecture right and every design decision becomes easier, more consistent and more effective.
