Schema Markup Explained: What It Is, Why It Matters, and How to Use It
Schema markup helps search engines and AI systems understand your content. Learn where to use it,...
February 9, 2026Learn About AI Readiness
Free educational guides explaining AI Readiness, SEO, schema markup and GEO in plain English — written for business owners, not developers.
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New to AI Readiness? These four guides cover everything you need to understand — from the technical foundations to the strategies that get your business recommended by AI systems.
What is AI Readiness?
The Foundation
Why AI systems like ChatGPT need structured data to find your business. Covers the three pillars: SEO, schema markup and GEO — and why they matter for every business.
Read the Guide →Schema Markup Explained
The Machine Language
What JSON-LD structured data is and how Organization, Service, FAQ and LocalBusiness schema types make your business machine-readable.
Read the Guide →What is GEO?
Generative Engine Optimisation
How to structure content so ChatGPT, Claude and Google AI cite your business in generated answers. The newest discipline in digital visibility.
Read the Guide →SEO Fundamentals
The Technical Foundation
Title tags, meta descriptions, heading structure, HTTPS, mobile-friendliness and page speed — the technical layer that AI Readiness builds on.
Read the Guide →
How It Works: You Do the Audit, We Fix the Rest
1. Enter Your URL
Provide your website URL to Interon's free AI Readiness audit tool.
2. Get Your Report
Instant score out of 100 covering SEO, schema markup and GEO signals with specific recommendations.
3. Decide What to Do
Fix it yourself using these guides, or contact Interon for professional implementation.
4. We Implement
Schema from R2,500 (3–5 days) or Full Optimisation from R7,500 (5–10 days).
Ready to Check Your AI Readiness Score?
The audit is free, instant and requires no signup. See exactly what AI systems understand about your business — and what they miss.
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